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Presenting the
warung-tech index:
a data-driven view
of Indonesia’s
next retail revolution

Presenting the
warung-tech index:

a data-driven view of Indonesia’s
next retail revolution

Indonesia’s warungs Indonesia’s warungs — mom & pop retail stores that dot the archipelago — have faced several existential threats of late. If the rapid advance of convenience stores was not enough of a problem to contend with, the pandemic had a disruptive effect on consumer traffic as well as on supply chains.

But the warungs are proving to be surprisingly resilient. Recent research from DealStreetAsia backed by Bukalapak reveals that warungs stand a good chance of meeting these challenges head on. This is especially true of the stores that have fastracked their digital transformation, embracing the services offered by online-to-offline (O2O) e-commerce startups.

These current wave of O2O startups began with the formation of Mitra Bukalapak in 2016. But over the last couple of years, they have proliferated, backed by the urge to tackle one of the most vexing problems with Indonesian retail, as well as millions of dollars in private capital investments.

The O2O startups have approached the warungs with the promise of helping them deliver a wide assortment of products including FMCGs, top-up vouchers for telcos and e-wallets, financial services and even products related to gaming and entertainment. They have also made helping warungs in areas like procurement as well as book keeping part of their offering.

A pertinent question to ask is about the actual impact of these models. To investigate, DealStreetAsia went straight to the source — the warung owners. Hiring YouGov, we interviewed 1,000 warung owners across the archipelago.

Some interesting facts that have emerged through the course of the research include:

  • The penetration of wholesaler/O2O applications stands at 31% with more than half first adopting apps in the past 24 months, suggesting a significant impact made by the pandemic.
  • Among users of these apps, 75% professed satisfaction, versus 23% who are neutral and 2% who are dissatisfied.
  • O2O app adopters have greater tendency to save and borrow money

To find out more, and to hear principals across areas like finance, FMCG and digital products speak of the transformative impact that bringing warungs in is likely to have on their business, please download the full report.

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‘Mitras won’t just be the commercial centre within a town, but its economic centre’ – Mitra Bukalapak’s Howard Gani

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Introducing the Warung Tech Index: A data driven view on the digital journey of traditional trade in Indonesia

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.
APPLY NOW

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.
APPLY NOW