SG retail-tech unicorn Trax buys sales activation provider Survey.com

SG retail-tech unicorn Trax buys sales activation provider Survey.com

Augmented reality in use for retail analysis. Photo: Trax

Singapore-headquartered retail-focused computer vision and analytics firm Trax has acquired Survey.com that provides sales activation and merchandising services to emerging and mid-market consumer packaged goods (CPG) brands, according to a statement.