US meat processor Tyson Foods to launch plant-based products in Asia-Pacific

US meat processor Tyson Foods to launch plant-based products in Asia-Pacific

Tyson foods Inc and Hillshire Brands Jimmy Dean sausages are shown in this photo illustration in Encinitas, California May 29, 2014. REUTERS/Mike Blake

U.S. meat processor Tyson Foods Inc will launch its plant-based food in select Asia-Pacific markets starting this month, as it looks to cash in on the burgeoning demand for meat substitutes in the region its rivals have set out to capture.