Yello Digital Marketing (YDM), the adtech arm of South Korea’s unicorn Yello Mobile, has been known for its aggressive acquisitions in Southeast Asia (SEA) startup markets. A subsidiary of internet startup Yello Mobile, which has over 80 companies and affiliates under its umbrella, YDM also has what it calls “family” of 22 members. The network includes six companies that it has acquired from the SEA region only within 2015: Adyim and Computerlogy (Thailand), Adplus and MediaTrac (Indonesia), GushCloud (Singapore) and CleverAds (Vietnam).
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