PDD’s bare-knuckle tactics upend e-commerce landscape

PDD’s bare-knuckle tactics upend e-commerce landscape

FILE PHOTO: The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023. REUTERS/Florence Lo/Illustration/File Photo

Outside of China, Temu is ubiquitous. Many know it as the online cheap goods market that came out of the blue, flouted consumer concerns about wasteful fast fashion, and bought ads everywhere from Instagram to the Superbowl, telling viewers they should fill up their wardrobes and “Shop Like a Billionaire.”