China's Moutai rival seeks foreign tie-ups to take fiery local liquor 'baijiu' global

China's Moutai rival seeks foreign tie-ups to take fiery local liquor 'baijiu' global

Baijiu liquor in Zunyi, Guizhou Province, China. Photographer: Nelson Ching/Bloomberg

Most drinkers outside of China aren’t familiar with the fiery liquor called baijiu that’s considered the country’s national tipple. But one of the nation’s premier distillers wants to change that.