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MINISO expects overseas market to account for 50% of future revenue

MINISO expects overseas market to account for 50% of future revenue

Eager shoppers are lining up during the grand opening of Miniso’s largest global flagship store at Central Park Mall in Jakarta, Indonesia on September 3, 2024. Photo from Miniso Group Holding Ltd

MINISO Group Holding Ltd sees opportunities to boost its revenue share outside of China, particularly from markets like Southeast Asia and North America, as the lifestyle retailer expects consumer demand for affordable IP-centred products to grow further amid an uncertain economic environment.

Edited by: Padma Priya

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