Australia’s Mercury Capital to acquire Bauer Media’s publishing biz

Australia-based private equity firm Mercury Capital will be acquiring Bauer Media’s publishing business.

The acquisition includes Bauer Media Australia’s print and digital assets which cover Women’s Entertainment & Lifestyle; Fashion, Beauty & Health; Homes; Food; Motoring & Trader lifestyle categories, Bauer Media said in a statement on Wednesday.

The agreement also includes those brands recently acquired by Bauer from Pacific Magazines and Bauer’s New Zealand mastheads, the Germany-based media group said.