Chinese cosmetics firm Mao Geping to set HK IPO price at top of range

Chinese cosmetics firm Mao Geping to set HK IPO price at top of range

The logo of Hong Kong Exchanges & Clearing Ltd. (HKEX) is seen at the financial Central district in Hong Kong, China September 14, 2020. REUTERS/Tyrone Siu/ File Photo

Chinese cosmetics firm Mao Geping is set to price its shares at top of the price range to raise $270 million in a Hong Kong initial public offering, according to a source with direct knowledge of the matter.

Mao Geping did not immediately respond to a request for comment.

The company is selling 70.6 million shares and had flagged a price range of HK$26.30 to HK$29.80 per share when the deal was launched on Monday, according to its filings.

At the top of the range, Mao Geping will raise $270 million in the IPO.

Mao Geping, one of the most famous make-up artists in China, launched his eponymous cosmetics label in 2000. It has contributed to the rise in recent years of C-beauty or Chinese beauty products, which local consumers increasingly consider on par with international skin care and cosmetics brands

China’s premium beauty market is valued around 195 billion yuan ($26.93 billion), according to Mao Geping’s prospectus.

The company has 372 points of sale across department stores in China, while around half of its sales come from e-commerce platforms, including Tmall, Douyin, JD.com, and Xiaohongshu.

Reuters

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