Malaysian OTT market hots up as Chinese players muscle in

Malaysian OTT market hots up as Chinese players muscle in

Photo by Mika Baumeister on Unsplash

The stage in Malaysia is set for a battle among video streaming players eyeing the massive content-hungry audience in Southeast Asia. Recently, the already-crowded market has seen Chinese streaming giants Tencent and iQIYI muscle in, striking partnerships and hiring top executives to chart growth in the region.