Hyperlocal discovery app magicpin clocks $1b GMV, to deepen SEA footprint

Hyperlocal discovery app magicpin clocks $1b GMV, to deepen SEA footprint

From delivering meals and groceries on demand at the customer’s doorstep to connecting households with electricians, plumbers and other service providers, so-called hyperlocal start-ups are seeking to tap a growing opportunity in India. Photo: Indranil Bhoumik/Mint

Spurred by its expansion into several cities and towns in India, and partnerships with leading brands, offline discovery and rewards platform magicpin has crossed annual gross merchandise value (GMV) of $1 billion (around 7,129 crore) in the country, according to a top company official.