Living Lab Ventures (LLV), the corporate venture capital (CVC) arm of Sinar Mas Land, has invested an undisclosed amount in the Australian hospitality startup Liven, according to a statement on Monday.
Liven plans to use the funds to expand in Southeast Asia, including Indonesia.
Based in Melbourne since 2014, Liven branded itself not just as a platform but as a compound startup offering an “all-in-one” solution–Point of Sales (POS), Customer Relationship Management (CRM), digital ordering, loyalty programmes, and AI-driven insights—into a single cohesive system powered by its proprietary Magic Growth Engine.
Its platform is designed to enhance customer engagement, streamline operations, and drive sustainable growth while allowing it to scale rapidly, reduce costs and unlock powerful, data-driven insights.
Liven targets multi-business corporations such as shopping malls, hotels, banks, and F&B chains as its main users. To date, it has over 6,000 clients. It has some prominent investors, including Bill Tai, Blitzscaling Ventures (founded by Chris Yeh and Reid Hoffman), Coca-Cola, and now Sinar Mas Land through LLV.
“We’re not only expanding into Indonesia but also laying the foundation for the future of business technology across Southeast Asia. […] we chose to partner with LLV because of its aligned vision and exceptional support in driving digital transformation across industries,” said Grace Wong, co-founder & chief strategy officer of Liven in a statement.
Mulyawan Gani, chief transformation and data officer of Sinar Mas Land, noted that by leveraging Sinar Mas Land’s ecosystem and partnering with Liven, they can deliver transformative solutions that enable local businesses to thrive and compete globally.
“We believe Liven’s integrated approach will redefine how businesses connect with customers, and we are excited to support this transformation,” he said.
“Liven’s platform revolutionises business processes by uniting complex multi-unit operations through intelligent data flow and smart operations—something even large enterprises struggle to achieve. We believe this partnership will inspire digital transformation and unlock significant economic opportunities across the region,” added Bayu Seto, partner at LLV.
With support from LLV, Liven’s entry into Indonesia is going to enable data-driven, connected experiences to thrive in shopping malls, hotels, banks, office buildings, residential complexes, and more.
This investment comes after LLV announced in Sept that it has partnered with the New South Wales (NSW) government to attract Australian companies to Indonesia and enable domestic firms to tap the Australian market.
In August, LLV invested in the Australian firm Digital Classified Group (DCG), the parent company of the proptech firm Lamudi.
LLV is helping Indonesian startups connect with Japanese counterparts under JETRO, to support their expansion into Indonesia while also partnering with the Berlin Chamber of Commerce and Industry to facilitate German companies entering the Indonesian market.
LLV focuses on tech startups in three key sectors: smart technologies, digital life, and mobility. Its portfolio includes Traveloka, GoTo, DANA, Sirclo, GoWork, Jendela360, Social Bread, and Artotel.
