Power Gummies, a direct-to-consumer (D2C) nutraceutical company, has raised about $1.2 million (Rs 10 crore) in its bridge round led by the Jaipuria Family Office and Quadrant.
100unicorns, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das, and NB Ventures also participated in the financing, per media reports.
The startup had raised $6 million in its Series A funding led by 9Unicorns and others in January 2022.
Power Gummies will use the funding proceeds to upgrade its existing range of products and foray into no-added-sugar products. The New Delhi-based startup is also expanding its focus by introducing a wide range of holistic wellness products under its parent company, Aesthetic Nutrition, which will now serve as the primary brand for these offerings.
Founded in 2018 by founder Divij Bajaj, Power Gummies focused on offering health and wellness solutions to meet today’s lifestyle. The brand claims to have unique formulations backed by World Health Organisation standard clinical trials, creating products through robust R&D while following sustainable manufacturing practices.
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