How Flipkart's $70m deal to buy Jabong may be its best investment yet

Of all the money Flipkart Ltd has spent on growing its business, the $70 million outlay for Jabong is likely to provide the most bang for its buck. Thanks to this purchase, there is no major competitor left in the fashion and apparel segment. Flipkart now has a share of well over 50% in this market, largely through Myntra, which it acquired a little over two years ago, and Jabong.