Indonesia's startup story gets a sprinkle of stardust amid global trend

Indonesia's startup story gets a sprinkle of stardust amid global trend

Maudy Ayunda. Photo from Instagram

Celebrities, including actors, artists, and athletes, are increasingly making their mark in the Indonesian startup industry. Driven by significant disposable income and the lure of potentially lucrative returns, some have turned into angel investors, while others have dived into the startup world as founders or brand ambassadors—sometimes both.

Edited by: Joymitra Rai

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