Indonesian cloud kitchen operators try to whip up new recipe for success

Indonesian cloud kitchen operators try to whip up new recipe for success

Cloud kitchens became a rage in Indonesia during the pandemic years as people were forced to stay home and order food online. However, with demand falling after the COVID-19 restrictions were lifted, their business models have been put to the test. While some are pivoting to survive in the new market, some have had to shut shop.

Edited by: Joymitra Rai