Indians get hooked onto quick commerce, squeezing small retailers

Indians get hooked onto quick commerce, squeezing small retailers

Gig workers prepare to get the orders delivered after picking them up from Swiggy's grocery warehouse at a market area in New Delhi, May 6, 2024. REUTERS/Priyanshu Singh

In a middle-class suburb of Mumbai, workers at SoftBank-backed Swiggy’s grocery warehouse race against time to deliver orders within 10 minutes. Their speed is tracked by the seconds on a screen that flashes red warnings for slowness.