Indian skincare startup Plum eyes $14m turnover in five years

Unilever VC backed skincare startup Pureplay Skin Sciences (India) Pvt. Ltd, which sells skin and hair care products under brands Plum and Phy, is aiming to achieve Rs 100 crore turnover in next five years. The company distinguishes its brands as mid-premium vegan with an average product price of Rs 500. It offers 45 stock keeping units (SKUs) across skin and hair care solutions such as moisturisers, sunscreen lotions and shampoo. Growing at 35% rate every quarter, the company said it currently serves more than 80,000 customers per month, across online and offline retail channels.