India: JioCinema heats up streaming competition by cutting subscription prices

India: JioCinema heats up streaming competition by cutting subscription prices

JioCinema logo is pictured in this illustration taken November 15, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

JioCinema, the streaming platform run by India’s Reliance Industries, on Thursday cut prices of its premium offering to as low as 29 rupees ($0.3480) a month, heating up competition for Netflix and Amazon Prime.