In early 2018, Clip, a Bengaluru-based video content platform, was marked out as one of the most promising startups in a sunrise sector: social media or content. Clip (Transversal Tech Pvt. Ltd) had attracted a few million users and scores were signing up every day. The app allowed users to create, edit, and share 60-second video clips. Imagine TikTok, but slightly longer videos. The startup had received around $7 million from Shunwei Capital, Matrix Partners and India Quotient, and it was looking to raise another $25-30 million to accelerate its expansion.
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