Indian gig workers find new homes on shifting consumer choices

The preference among consumers to shop online continues unabated despite the easing of curbs that allowed most offline stores to operate at full strength in recent months. Companies offering on-demand workforce and temporary jobs have seen increased demand for grey-collar gigs not only in e-commerce, but also across automobile, banking and financial services sectors, which tweaked business models to reach out to customers in preferred locations, especially in smaller towns and cities, market participants said.