Beyond the glam: Is India’s beauty industry losing its sheen?

Beyond the glam: Is India’s beauty industry losing its sheen?

Source: Pixabay

Indian beauty and skincare startups, which till recently were riding high on increasing disposable incomes and self-care awareness, seem to have hit a rough patch. Despite strong investor interest and steady demand, several high-profile brands are grappling with slowing growth, rising competition, and evolving consumer preferences.

Edited by: Joymitra Rai