India: Aditya Birla set to launch online fashion store

India: Aditya Birla set to launch online fashion store

Shopping Online - from Freedigitalphotos.net Photo by Feelart. Image

The Aditya Birla Group is set to launch its online fashion store abof.com that will compete with the likes of Myntra, a Flipkart unit, and Rocket Internet-backed Jabong.

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