We had to work twice as hard to prove viability and potential of our venture: InCruiter co-founder

While the fundraising environment may not be as upbeat as in previous years, companies with solid traction and innovative ideas still have opportunities to secure funding. It’s essential for startups to demonstrate market viability and differentiate themselves to attract investor interest, said Ritu Mathran, co-founder of InCruiter in an interview for DealStreetAsia’s upcoming report on female founders in India.