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HUL gets Minimalist makeover with $342m buy

HUL gets Minimalist makeover with $342m buy

India’s Hindustan Unilever Limited (HUL) on Wednesday said it has signed a deal to buy Peak XV-backed D2C beauty brand Minimalist for Rs 2,955 crore ($342.2 million), expanding its beauty and skincare portfolio that houses popular brands such as Dove, Pond’s, Lakmé, and Pears.

Edited by: Joymitra Rai

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