Tiger Global-backed unicorn Gupshup bets big on conversational commerce

Tiger Global-backed unicorn Gupshup bets big on conversational commerce

Photo: Yura Fresh/ Unsplash

Conversational messaging startup, Gupshup, which recently reached a $1.4 billion valuation following a $100 million fundraising from Tiger Global in April, is betting big on bot-led conversational commerce and is running pilots for its IP messaging (or real-time messaging platform) called GIP.