Indian start-ups have been feeling the heat of a funding slowdown since late last year, leading several start-ups en masse to cut down on marketing spends and customer acquisition and instead focus on unit economics. A number of early-stage start-ups have shut shop for want of funds in the last six to eight months, some others are scrambling for the next round of funds, while the more mature ones are focusing on conserving cash to withstand the funding slowdown.
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