These startup founders are catering to unusual needs in India's hinterland

In Itanagar, barbers are the most sought after in the lockdown, while in Sambalpur, birthday cakes are ordered the most online. Bhopal likes its pasta and, in Jabalpur, delivery staff wear QR codes taped to their chests to ease digital payments. While large, well-funded grocery players, such as BigBasket and Grofers, are busy in metros, small, local-delivery startups are catering to the somewhat unusual needs of people in Guwahati, Jabalpur, Itanagar and other smaller cities.