How Alibaba's Freshippo changed strategy to maintain deliveries in China

How Alibaba's Freshippo changed strategy to maintain deliveries in China

The logo of Alibaba Group is seen during Alibaba Group's 11.11 Singles' Day global shopping festival at the company's headquarters in Hangzhou, Zhejiang province, China, November 10, 2019. REUTERS/Aly Song

As people in China retreated indoors in late January to avoid the coronavirus, Alibaba’s supermarket chain Freshippo faced a dilemma: online orders for fruit were soaring but supplies were low.