Ekart, the logistics arm of Flipkart Ltd, will start a consumer-facing courier service called Ekart Courier next week, a senior company executive said. The new service will compete with traditional businesses such as DTDC and Bluedart among others. This is the latest initiative from Ekart to evolve into an end-to-end logistics service provider. The company has already thrown open its logistics services to e-commerce firms such as Jabong and Paytm (One97 Communications Pvt. Ltd), Mint reported on 5 April .
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