E-commerce biggies Flipkart, Amazon sales expected to double to $3b this Diwali

Top online retail firms led by Flipkart and Amazon may generate as much as $3 billion of sales during the five-day festive season face-off between the country’s largest e-commerce firms next month, according to a new report from Red Seer Consulting. The gross merchandise value (GMV) generated in India’s e-commerce business during Diwali may touch $2.5-3 billion this year, according to the report. This would imply that sales during this festive season would effectively double from last year.