India: E-tailers ready to deliver non-essentials, meet pent-up demand

India: E-tailers ready to deliver non-essentials, meet pent-up demand

Photo: Pixabay

E-commerce companies have geared up over the weekend to deliver non-essential items and address the pent-up demand in the coming weeks, after the Ministry of Home Affairs (MHA) gave a go-ahead on Friday. However, with major cities still marked as red zones, sales momentum may remain slow.