Chinese giants vie for bigger share of SE Asia's e-commerce pie

With Southeast Asia’s e-commerce sector continuing to show robust growth, Chinese tech giants such as ByteDance, Alibaba, and now Pinduoduo’s parent company PDD Holdings Inc, are slugging it out for a bigger share of the lucrative market. But despite significant investments and strategic moves, it has not been an easy ride given the regulatory hurdles, intense competition, and diverse consumer behaviours.