China's Instagram-like Xiaohongshu finally gets its e-commerce strategy right

China's Instagram-like Xiaohongshu finally gets its e-commerce strategy right

Influencer Tera Feng prepares before hosting a livestream sales session on the social media platform Xiaohongshu, at her apartment in Shanghai, China December 16, 2024. REUTERS/Casey Hall

Since Tera Feng started documenting her enviable Shanghai lifestyle, including visits to art galleries and fashion events on Chinese social media eight years ago, she has built up a following of more than 500,000 people.

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