Chinese e-commerce firms veering away from low-price push

Chinese e-commerce firms veering away from low-price push

FILE PHOTO: The logo of Alibaba's e-commerce app Taobao is displayed next to mobile phones displaying the app, in this illustration picture taken October 25, 2023. REUTERS/Florence Lo/Illustration

China’s e-commerce sector is undergoing a major strategic shift as platforms switch gears from prioritising ultra-low prices to more sustainable sales growth.