Chinese e-commerce giants face delicate balance between discounts and profit

Chinese e-commerce giants face delicate balance between discounts and profit

FILE PHOTO: People ride on a scooter past a JD.com's advertisement promoting Singles Day shopping festival, in Beijing, China October 26, 2023. REUTERS/Tingshu Wang/File Photo

Quarterly earnings reports from Chinese e-commerce giants Alibaba and JD.com this week will be closely watched as barometers for the mood of consumers in the world’s second-largest economy.