Bukalapak shifts focus to virtual products in strategic overhaul

Bukalapak shifts focus to virtual products in strategic overhaul

Mitra Bukalapak's partner in Malang / Bukalapak

Indonesia-listed e-commerce major Bukalapak’s move to discontinue its physical goods marketplace and shift to virtual products is aimed at cutting losses and focusing on profitable segments amid a competitive e-commerce landscape.

Edited by: Padma Priya