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Bukalapak shifts focus to virtual products in strategic overhaul

Bukalapak shifts focus to virtual products in strategic overhaul

Mitra Bukalapak's partner in Malang / Bukalapak

Indonesia-listed e-commerce major Bukalapak’s move to discontinue its physical goods marketplace and shift to virtual products is aimed at cutting losses and focusing on profitable segments amid a competitive e-commerce landscape.

Edited by: Padma Priya

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