Falguni Nayar, a former investment banker, has built a market for beauty and personal care-focused e-commerce portals in India. The founder of Nykaa.com continues to woo large international brands to give the Indian market a shot, and has been able to prove that Indian customers from large and small towns are willing to spend money online on expensive cosmetics if they trust the retailer selling the products. Edited excerpts from an interview:
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