Apis-backed Giift invests $30m in loyalty management startup Xoxoday

Apis-backed Giift invests $30m in loyalty management startup Xoxoday

Giift, an Apis Growth Fund II-backed provider of loyalty management solutions globally, has invested $30 million to acquire a significant strategic interest in Bengaluru-headquartered fintech SaaS startup Xoxoday, according to an announcement.