Alibaba returns to e-commerce roots as competition heats up

Alibaba returns to e-commerce roots as competition heats up

FILE PHOTO: Shopping trolley is seen in front of Alibaba logo in this illustration, July 24, 2022. REUTERS/Dado Ruvic/Illustration

Alibaba Group Holding is shifting its focus back to e-commerce in a push to revive earnings, tapping content creators and cheap prices to compete in an increasingly crowded market.