Alibaba banks on aggressive Singles Day pricing to boost sales

Alibaba banks on aggressive Singles Day pricing to boost sales

FILE PHOTO: The logo of Alibaba Group is lit up at its office building in Beijing, China August 9, 2021. REUTERS/Tingshu Wang/File Photo

China’s Alibaba is pressuring merchants to offer rock-bottom prices on its marketplaces in this year’s Singles Day extravaganza, three industry sources said, as the e-commerce company seeks to boost sales and stem a drop in market share.