India 2016: Traditional, digital channels to converge in retail with omni play

Change may be the only constant for the retail sector. Rapid growth in online retail has meant significant losses for firms trying to woo customers. But, eventually, these firms will have to find ways to cut losses. On the other hand, offline retailers will continue to try and find a convergence between traditional and digital channels. The sector as a whole, though, may get a boost if urban consumption demand remains strong and inflation pressures, which eat into disposable spends, remain in check.