Indian start-ups need to focus more on B2B space: Nipun Mehrotra, IBM

The Indian start-up ecosystem is quite fragmented, and has a lot of players in the business-to-consumer space (B2C) space, but it requires a lot more focus on business-to-business (B2B), said Nipun Mehrotra, vice-president, growth initiatives, IBM India & south Asia. “There have been some big exits in the consumer segment with the likes of Myntra, Jabong and Freecharge etc and with more and more international brands venturing in to the Indian market the consumer start-up industry will witness further churn and consolidation. We definitely see huge opportunity for B2B start-ups to grow and be a larger value addition to corporates,” he said in an interview.