India: Flipkart pins hopes on customer loyalty to regain past glory, take on rivals

India: Flipkart pins hopes on customer loyalty to regain past glory, take on rivals

Visual from FlipKart website

What’s the key customer metric that Flipkart, India’s largest e-commerce firm, obsessed over in its early years, then overlooked in favour of the hardly more tangible measure of gross sales in 2015 and which is now back in vogue?

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