While ride hailing services Ola (ANI Technologies Pvt. Ltd) and Uber Inc. strive for a pole position in the domestic ride hailing market, there is another battle silently brewing among wallet and payment service providers Paytm (One97 Communication Pvt. Ltd) and Freecharge to make the most of the taxi market, poised to reach $7 billion by 2020, as estimated by SoftBank.
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