SEA Digest: TransTrack expands to Australia; Tomoro Coffee targets 3,000 new SE Asia outlets

SEA Digest: TransTrack expands to Australia; Tomoro Coffee targets 3,000 new SE Asia outlets

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Indonesian fleet tracking startup TransTRACK is expanding to Victoria (Australia) after signing an MoU with consulting firm RSM Australia while coffee chain startup Tomoro Coffee aims to expand in the region with 3,000 new outlets in 2025.

TransTRACK expands to Australia

Indonesian fleet tracking startup TransTRACK has announced its expansion to Victoria (Australia) after signing an MoU with consulting firm RSM Australia, according to a statement on Thursday.

The agreement was signed by Anggia Meisesari, founder and CEO of TransTRACK, and Raymond Scott, director of Melbourne’s business advisory at RSM Australia, at the Indonesia Pavilion booth during the National Road and Traffic Expo 2024, held at the Melbourne Convention and Exhibition Centre (MCEC) on Oct. 30-31, 2024.

Under this one-year MoU, the two companies have agreed to collaborate to promote shared interests, including business development and consulting in Victoria, one of the key areas of cooperation is to strengthen business collaboration with key stakeholders in Australia’s mining, logistics, and public transportation sectors.

In addition to its partnership with RSM Australia, TransTRACK is also exploring cooperation opportunities with several stakeholders in Victoria, specifically in research collaboration, training, advanced technology applications, and developing fleet associations in Indonesia.

Started in 2019, TransTRACK is present in 30 cities in Malaysia and Singapore. In Indonesia, it is present in more than 130 cities with 1,200 clients. It aims to explore expansion to more Southeast Asian countries like Thailand and Vietnam after securing a $12 million Series A round, co-anchored by Eurazeo and Cocoon Capital.

The company is also in talks to acquire a majority stake in a local port and marine fleet management solution provider, to strengthen its presence in its headquarters.

Tomoro Coffee aims to launch 3,000 new outlets in SE Asia in 2025

Indonesian coffee chain startup Tomoro Coffee aims to expand in the region with 3,000 new outlets in 2025.

“Southeast Asia was chosen because of its deeply-rooted coffee culture spanning over 200 years, as well as its relatively high coffee consumption per capita,” said Tomoro Coffee’s director Wang Chao during the company’s press conference in Jakarta, according to a report from Katadata.

These 3,000 outlets, will include 1,000 new outlets in Indonesia. Since its inception in 2022, Tomoro Coffee has operated over 600 outlets in 60 Indonesian cities and claims to have sold 40 million cups in the last year.

In November last year, it opened its first branch in Shanghai. In Southeast Asia, there have been six outlets in Singapore since March 2024 and 12 outlets in the Philippines since June 2024.

The company also plans to build warehouses in major cities across Southeast Asia, starting with cities in Indonesia such as Medan, Bandung, Yogyakarta, and Surabaya, to strengthen the distribution system and maintain coffee freshness.

According to the company’s filing to the authorities, PT Kopi Bintang Indonesia is a subsidiary of PT Kopi Bintang Global, which is majority-owned by Singapore-based Tomoro Coffee Global Pte Ltd. Tomoro is backed by Jakarta-headquartered ATM Capital, which has $1 billion in assets under management and counts J&T Express, Kargo, Lifepal, Andalin, and Kitabisa among its portfolio companies.

Edited by: Pramod Mathew

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