Celebrity-run biz: Hype doesn't equal success, investors highlight challenges

Celebrity-run biz: Hype doesn't equal success, investors highlight challenges

Photo: Pixabay

India’s film industry stars and cricketers have long wielded outsized influence over their fans. These celebrities have traditionally cashed in on their fan following by endorsing brands and investing in Indian startups.

Edited by: Padma Priya

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter