Alibaba bets on Gen AI tools to help cross-border merchants

Alibaba bets on Gen AI tools to help cross-border merchants

Alibaba Group Global e-commerce Vice President and head of AI Initiative Kaifu Zhang speaks at the Reuters NEXT conference in Singapore July 9, 2024. REUTERS/Ore Huiying

Chinese tech giant Alibaba‘s international e-commerce unit is tapping generative AI-powered tools to help cross-border merchants with translation, content creation and product returns, group vice president Kaifu Zhang said.