Cainiao buyback is a sign that Alibaba is taking the threat from Shein and Temu seriously

Cainiao buyback is a sign that Alibaba is taking the threat from Shein and Temu seriously

FILE PHOTO: People visit the booth of Alibaba's logistics unit Cainiao at the 2021 China International Fair for Trade in Services (CIFTIS) in Beijing, China September 3, 2021. REUTERS/Florence Lo/File Photo

Alibaba‘s plan to buy full control of its logistics subsidiary rather than spinning it off could signal that the Chinese giant is taking competition from e-commerce rivals Shein and Temu more seriously in overseas markets, analysts said.