Indonesian agritech startups sharpen focus to stay afloat in competitive market

Indonesian agritech startups sharpen focus to stay afloat in competitive market

A farm in Java, Indonesia. Photo by Pixabay

Indonesian agritech firms have been staring at testing times post-pandemic as demand wanes, with problems mounting especially for those focusing on fresh produce distribution. Nonetheless, investors and industry players remain bullish on the sector as long as companies are able to sharpen their focus to tackle real problems in the market such as low productivity, unstable demands, and pricing volatility.